Gary Halbert – Ads Critiqued

What will you get

• How to get the reader to immediately associate your product with their happiness.
• Ordering your authorities for maximum impact
• Secrets of the 4 way guarantee
• How to subliminally associate one simple action with the deepest benefits your prospect desires – that gets them to happily buy
• How to write complete sentences, but incomplete thoughts…
• Give the reader the illusion of choice – use this, and you win either way.
• Discover when, where and how often to bring the “ultimate” benefit into play
• 3 Ways to get the testimonials you want!
• Underground tactics for fleshing out buyer objections before ever writing a word of copy… Subliminal tour de force…
• How to ensure the copy does NOT sound like an ad…until it’s too late
• The right time to introduce the name of the product, and what YOU must do once you have…
• How to “re-write” testimonials and still play by the FTC rules
• Several methods to get your prospects to keep reading more…
• How to practically take over your reader’s thoughts and actions…sales come much easier using this one secret
• A meaningless term which will massively increases your reader’s security
• Gary’s method for tweaking a weak testimonial and greatly benefit the ad.
• Hidden “calls to action”
• Using “micro descriptions” adding vital elements to your copy
• The picture trick which slides the reader into action
• See how to pepper copy with ideas to drive desire (seldom, if ever, talked about copywriting technique)
• Three ways to make testimonials more powerful
• The connotation test for better word choice.
• ways to get testimonials you want and need — legally and ethically
• Who men and women prefer to look at (important when using pictures)
• How to gain credibility with a very unique tactic which is hardly ever used
• When to switch tone, to add believability and credibility to your copy
• Gary’s way to tap into the fads and concerns of the times to grab even more attention…
• Believability enhancement techniques..
• Kevin and Bond show how their father … answered questions in the reader’s mind before they ever asked
• Powerful punctuation tactic to nearly force the reader to continue reading.
• How and why to use “puffery”
• THE top questions your readers are asking themselves… that you need to know the answers to… when they are reading your promotion
• How to turn even a “bad” testimonial into a great testimonial
• Why (and how) to “reverse edit” a testimonial …and you can use many of these tactics to empower today’s latest trend: sales videos… Amazing “motivational” secrets…
• Gary’s special guarantee which helps readers decide to buy
• Sign off secrets to make sure your reader buys…
• How to build a connection to the reader without using the word “you”
• The 33% difference — how to state your price
• A very unique P.S. technique that ramps up the writer’s credibility
• How to make readers feel safe picking up the phone and ordering
• When to and when not to use a middle initial or full name to add power.
• Guarantees that actually discourage buyers from using products…
• How to use technical jargon for credentials and not lose attention
• How to keep your readers glued to the page and moving briskly through you copy…
• How to choose testimonials to sway all types of readers
• If you think you should always use “you”, see how Gary breaks this rule, and why
• What buyers of weight loss products really NEED to hear in order to buy.
• The artful use of name dropping that significantly adds to credibility.
• what the FTC says about “re-writing” testimonials
• The “must have” post scripts (P.S.’s) – that appeal to the most readers likely to buy…
• How to leave nothing to chance when the reader is ready to buy…
• Something missing in your copy? You’ll see how to… borrow “authority” and pass the reader’s “sniff test”
• A specific formatting tactic which adds credibility
• How to give your reader reasons to believe (they want to, this technique pushes them over the edge)
• How and why you MUST use logic to “seal the deal”
• Gary’s Specialized language tactics …
• When qualifying words like “almost”, “nearly” and similar words actually improve copy? Yes they can and you’ll find out how and why!
• How to artfully use repetition — and say the same thing 3 times in a row so smoothly the reader barely notices — but definitely leaves an impact
• Formatting tricks that really grab attention
• Gary’s testing and tracking techniques…to ramp up your best campaigns
• Which words best strike your prospect’s emotional chords getting them to buy
• How to use different tones in one promotion for maximum impact…
• Gary Halbert’s way to repeat the EXACT same power words, three times in a row so your reader will barely notice
• 3 better ways of introducing testimonials into your body copy without using that exact word…testimonial
• How Gary used this ESSENTIAL ingredient in tracking sales.
• Using commas for conversational tone
• How the art of “not saying” something can be more powerful than being explicit
• How to transition copy…
• What to call that tracking number so your prospects will be sure to use it…
• When to suggest the idea of continuity to get more more sales from the same number of buyers
• The secret of the right location — advantages and benefits that stimulate imagination and engage your reader
• How to use the 3 principle powers of pictures to get your reader truly involved.
• How to format pictures for maximum effect on sales- why it’s vitally important — this takes the guesswork out!
• The art of promising, yet gently delaying them… Building the bulk of copy…
• “Dimensionalizing” — to stimulate your reader’s imagination for fun and profit…
• See how Gary fuels the desires for instant gratification with the product’s promised benefits
• Special hidden bonus … Kevin’s cool tactic for getting video into an email

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