Ezra Firestone – The Channelizer Method

Features

• The Channelizer Method is based on a campaign designed by Ezra Firestone. First of all, he goes from a traffic source, such as Google, Facebook or YouTube, and re-directs all that traffic to his own coupon giveaway page. People who are unable to do this page right will more than likely fail at this campaign. Next, Ezra asks his page visitors to enter their email addresses in order to gain access to his special offer. He then puts these emails list into an sequences so that when time comes, he can re-engage these potential customers and remind them that they can use his coupons to buy one of his products at a discounted price, on his Amazon page. After these customers buy the product, he asks them for a review. This campaign includes all the three elements that can turn an anonymous business into a relevant Amazon partner: sales velocity, conversion rate and reviews. On the coupon page, you can find certain elements that can make your business stand out of the crowd. For instance, the retargeting pixel (RP) allows you to build a list with the people who land on your coupon page and then follow up with them through advertising. On the thank you page, which appears to those customers who have entered their email addresses, there is a conversion pixel (CP) that allows you to optimize your ads in order to increase the conversion rate. Google Analytics is present on both coupon and thank you pages.

[box type=”download”]