Ed Gandia & Derek Lewis – Ghostwriting Secrets

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• How to leverage your past experience to land ghostwriting gigs. And how to demonstrate competence when you’ve never written a book.
• How to develop the confidence to go after a high-fee book ghostwriting gig… even when you’ve never written one in your life.
• 12 overlooked portfolio-bulking techniques you can put into place immediately
• How to safely and quickly transition from writing or copywriting to high-dollar book editing… and then into $25,000+ book ghostwriting.
• To niche or not to niche? How to make the right decision when adding ghostwriting as a key service. And why you need to look at it differently.
• Where to find clients—and where to NOT waste your time.
• How to align yourself, your message and your marketing with the authors looking for people like you
• The oft-overlooked (yet extremely lucrative!) book-ghostwriting markets that most new writers never even think of.
• The “Send Up a Signal” and “Bread Crumb Trail” strategies Derek uses to get the best clients to come to HIM.
• The repellant marketing approach that allows you to keep time-wasters and tire-kickers from ever picking up the phone in the first place.
• The “3 R’s” of a quality prospect—and how to immediately tell if they’re a fit for you.
• How to handle prospect inquiries and conversations with confidence. What to say, what to ask … and how to size up a prospect quickly.
• Derek’s 4 “green lights” and 6 “red lights” technique for qualifying ghostwriting prospects like a pro.
• What to include in your contract (and why). And how to present high fees confidently.
• Where to be flexible on payment terms, where to draw the line, and how to avoid payment problems.
• Derek’s 5-step process for delivering the book effectively and on time.
• Tips and strategies for staying on track.
• How and when to communicate with the client during each phase of the engagement.
• And after the party’s over … where to send your client once you’ve delivered their manuscript.

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