Pam Foster – Direct Response Copywriting Course

Features

• Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales…
• How to use the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
• The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
• Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
• How to identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
• What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
• Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
• How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
• Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
• Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
• The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
• Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
• Learn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
• What “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to
• Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)…
• Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need…
• How to apply “The Power of One” to strengthen the impact of every testimonial on your website…
• Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message…
• Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs…
• Get time-tested tips to create a stronger sense of urgency in your copywriting…so that your prospects won’t just want to buy, they’ll NEED to buy NOW!
• The counterintuitive reason why you should almost always DELETE your first paragraph of copy! (This revelation will shock you…)
• The secret to structuring an effective sales argument that turns skeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)…
• What the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand…
• How to make sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)…
• What a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW…
• And much more…

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